ARTICLE

| Abstract |

This study aimed to examine the stakeholder views on introducing a mobile fast food vending business model in Harare, Zimbabwe. A quantitative study was conducted using two different pre-developed questionnaires for quantitative analysis.

Samples were drawn from two main stakeholders mainly: registered fast food operators, and fast food consumers. The quantitative data was analysed using SPSS 20 through descriptive statistics.

The result shows that the city is socially and economically ready for a mobile fast food vending model but lacks a legal and regulatory framework to operationalise mobile fast food vending without causing health concerns.

This study contributes to knowledge on perceptions of mobile fast food vending in a developing country context and adds to the theory on the mobile fast foods truck vending business model. The study gives suggestions for researchers, policymakers and management necessary before introducing this innovation within fast food businesses.

This article was published in Global Scientific Journals. To read the whole article, Click https://bit.ly/4fFMiNo