ARTICLE

| Abstract |

In recent years, mobile fast food trucks have emerged as a dynamic solution to the challenges faced by the fast food industry in developing countries. A groundbreaking study conducted in Harare, Zimbabwe, sheds light on the perceptions of stakeholders regarding this innovative business model, revealing both opportunities and challenges that could reshape urban dining.

The research, which surveyed registered fast food operators and consumers, found that mobile food trucks are viewed as a convenient and socially engaging option for urban dining. Fast food consumers appreciate the accessibility and flexibility that these trucks offer, allowing them to enjoy meals in vibrant public spaces. The study highlights that mobile food trucks not only enhance social interactions but also contribute to the cultural mosaic of cities by introducing diverse culinary options.

However, the study also uncovers significant barriers to the successful implementation of mobile food trucks in Harare. Stakeholders expressed concerns about hygiene and safety, with many consumers perceiving mobile vendors as less sanitary compared to traditional restaurants. Despite advancements in food truck technology that allow for modernised cooking facilities, the lack of a robust legal and regulatory framework poses a challenge. Current regulations in Harare are outdated and do not adequately address the unique needs of mobile food vending, which could hinder market penetration and economic viability.

Economically, the research indicates that mobile food trucks present a lower-cost alternative to brick-and-mortar establishments, with start-up costs significantly reduced. This aspect is particularly appealing in developing economies where financial constraints are prevalent. The study suggests that mobile food trucks could play a crucial role in job creation and providing affordable food options for lower-income groups, thereby enhancing the socio- economic landscape of urban areas.

As cities grapple with rising competition and changing consumer preferences, the findings of this study underscore the need for policymakers to craft regulations that support the growth of mobile food vending. By embracing this modern business model, cities can revitalise public spaces, stimulate local economies, and cater to the evolving tastes of urban populations.

For those interested in delving deeper into the findings and implications of this study, the full research article is available in Global Scientific Journals. To read the whole article, Click https://bit.ly/4fFMiNo