ARTICLE

| Abstract |

The rise of mobile fast food trucks is transforming the culinary landscape in developing countries, as highlighted by a 2013 study conducted in Harare, Zimbabwe. This research provides critical insights into the perceptions of stakeholders regarding mobile food vending, revealing its potential to address urban challenges while enhancing consumer experiences.

One of the most significant findings of the study is the recognition of mobile food trucks as a viable business model that can adapt to the fluctuating demands of urban populations. Fast food operators in Harare expressed optimism about the economic benefits of mobile vending, noting that these trucks can easily relocate to areas with high foot traffic, thereby maximising sales opportunities. This flexibility is particularly advantageous in a city where traditional restaurants face stiff competition and declining revenues.

Moreover, the study emphasises the importance of modernising the image of mobile food trucks. While consumers initially perceived these vendors as less hygienic, the research indicates that advancements in food truck technology have led to improved sanitation practices. Operators are increasingly investing in high-quality equipment and training staff to ensure food safety, which can help shift public perception and build consumer trust. This finding is crucial for researchers and practitioners alike, as it underscores the need for ongoing education and awareness campaigns to promote the benefits of mobile food vending.

Another key aspect of the research is the call for a comprehensive legal and regulatory framework to support mobile food trucks. Stakeholders highlighted the necessity for updated regulations that address health and safety standards, licensing, and operational guidelines. By establishing clear policies, city authorities can facilitate the growth of mobile food vending while ensuring public safety. This insight is vital for policymakers, as it provides a roadmap for integrating mobile food trucks into the urban fabric in a way that benefits both consumers and operators.

The study also points to the potential for mobile food trucks to enhance social interactions within communities. By creating vibrant dining experiences in public spaces, these trucks can foster a sense of community and cultural exchange. This finding is particularly relevant for urban planners and community developers looking to revitalise city spaces and promote social cohesion.

In summary, the research on mobile fast food trucks in Harare offers valuable insights for stakeholders across various sectors. For those interested in delving deeper into the findings and implications of this study, the full research article is available in Global Scientific Journals. To read the whole article, Click https://bit.ly/4fFMiNo